How responsive Web Design helps
your business
Before we start
discussing on responsive web design, let’s first try to understand what
responsive web design is.
Responsive web
design is nothing but designing a website in such a manner that when a user
views it from a desktop, they are able to view the full website and all its
elements, yet when they do the same from a mobile device, the website resizes
itself accurately for the small screen without misalignment or zooming out,
still giving the user a pleasant user experience.
Why is it
important?
1.
Mobile
popularity
The online traffic from
mobile devices officially surpassed that from desktop in 2015, signifying that
more people access the internet from their mobile devices than desktops or
laptops. This makes it more important than ever to make your website mobile
friendly. There are over 2.1 billion
smartphone users in the world right now and that number is growing, and so
mobile marketing i.e. marketing to users via mobile phones and responsive
websites are two of the most important factors that define a business’s online
performance. It is also important to note that the load time of a website is
minimized during responsive web designing as users don’t usually wait more than
2 seconds to load a website.
We live in a world
where multiple users visit a website from a plethora of devices which maybe
mobile or desktop. Providing them with the same user experience regardless of
what device they are using is of paramount importance. If the customer visits
your website for some information on one device but can’t find the same when
they visit from another device, chances are that they’ll just leave for
somewhere else. Ensuring consistency of information ensures that they don’t
abandon you halfway.
3.
Single
vs. Multiple Websites
Earlier, when the
website detected that the user is using a mobile website, it redirected them to
a mobile only website which was custom built for mobile devices. The problem
with this approach was that it resulted in double workload as more than one
version of a website needed to be updated whenever any changes were made. Also,
the mobile website didn’t have all the content as well as functionalitiesavailable on a desktop website resulting in a frustrating user experience to
the viewer. Having one responsive website which is versatile and adapts to the
user device is therefore a much better and viable solution.
4.
Simpler
to Manage
If you have multiple
websites for mobile as well and desktop devices, it would be very difficult to
run SEO programs for each as opposed to running a single program for a
versatile scalable website.
5.
Scalability
One of the most useful things about
responsive websites is that it is scalable and will support devices no matter
what size they are. In the future, if some device is released that has a unique
screen seen never before, responsive websites would scale themselves to fit
accurately on the screen in the best possible manner.
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