Maestro Infotech System – ecommerce website web design and development companyin Bangalore.
Investopediadefines Ecommerce as a business model which enables an individual or a firm to conduct business over an electronic media, typically the internet.
Ecommerce businesses types are of the following forms:
• Business to Business
• Business to consumer.
• Consumer to Consumer
• Consumer to Business
Today almost everything can be bought via ecommerce portals from books and stationery to second hand automobiles. Consumers opt for ecommerce websites over physical stores are:
1. Convenience
Ecommerce can run 24 hours a day 7 days a week.
2. Selection:
Ecommerce provides consumers with a variety of products that they might not get in a brick and mortar retail store.
But there are also some downsides of Ecommerce businesses which are:
1. Limited Customer Service:
Since you are not buying from a physical store, the after sales service scope is limited.
A consumer cannot touch or feel a product while purchasing it online and sometime what the consumer gets in hand is different from the commodity he/she bought online.
Why Ecommerce is important?
People usually start researching an item online. Hence, your website is your showroom. A well designed website showcases your products and engages people to stay longer and make purchases within a few clicks. It also helps when people can view purchase reviews of the products from earlier purchasers.
• Tap into Social Media:
Social media website helps businesses forge long lasting relationships with consumers and provide a platform for the users to interact with the businesses themselves. It’s a simple strategy but has deep emotional impact on the customers.
• Convenience:
Purchasing online is much simpler than going for a shopping spree to retail stores. This is because online purchases can be conducted right from the comfort of your own home, and the product will be delivered to your doorstep. Hence, it helps you save time by getting what you want with a few clicks
Ecommerce can be used in ways which a retail store cannot. It provides users with the option of customizing ther product the way they want, which satisfies their requirements. Hence, ecommerce help broaden the range of sales of products and also diversifies your service range.
• Personalized Experience:
It’s not difficult for Ecommerce businesses to provide a personalized experience to its consumers as it can be done by tracking customer satisfactions, fast rectifications, personalized rewards and valid product suggestions. This helps the consumers attain the same considerations that he/she may attain from a retailer face to face.
Why Ecommerce should be part of your business model?
• Collect info for online marketing:
Customers are usually reluctant to provide email and other contact information to retail businesses fearing unwanted marketing advertisements and other botherances. But having an e commerce business website requires to login with their contact information which can be used for email marketing and advertisement which provides you with a much extensive reach and access to repeat business opportunities
• Utilizes search engines to reach customers:
When it’s a retail business, strategic location is a key factor as it should be visible to customers easily. But for an ecommerce business firm, it’s the ranking of the business in the results of a search engine that matters the most. It levels out the playground for businesses which may or may not be situated at customer accessible areas. Having an online ecommerce provides your business with better visibility as everyday people search for items that might be relevant to your business and being first on their search results gains you their business and sell products via the web.
Time is precious for everyone. Some people won’t mind spending time on shopping by visiting retail stores where they can touch and examine commodities while others might want to shop from the comfort of their own houses, not spend considerable time shopping and sacrifice the ability to examine their purchases personally. The latter category of people chooses ecommerce over retail stores. This because ecommerce businesses are open 24/7 even their retail counterparts may be closed for holidays and other events. This, along with the fact that there are more variety of products available online than in retail stores, has turned more number of people to online shopping than retail store shopping.
Conclusion:
Customers are looking for easier and cheaper of means for fulfilling their shopping needs and since Ecommerce websites provide exactly this, they’ve been flourishing recently. Nowadays, retail businesses which have an online presence have a considerable edge over retailers who don’t provided they have the ability to process the increased order volumes, shipping, customer information and tracking requirements. A good ecommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.
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