5 Reasons Ecommerce Businesses are a Great First Choice

1.      Identifiable Demand

Identifying the customer base for an online ecommerce is much simpler than getting customers for a brick and mortar store. How? It’s pretty simple. Head over to Google keyword planner and search for products that are relevant to you and Voila! You have your customers.

Investing time and money to find out your customer base before starting an ecommerce business is always better than setting up a business and finding out no one wants your products.

2.      Scalability

Provided that you set up everything correctly, an online Ecommerce can go long stretches of time without constant micromanaging. But this does not mean that you put in great effort to start up the business and then abandon it later while expecting profit, it does provide some autonomy as taking care of a 100 customers is just as easy as taking care of 1 for a proper ecommerce website. Increase in customers can mean increase in operational costs and customer service but still, these costs grow slower than your prospective profit.

3.      No upfront capital

Drop shipping ecommerce technique is great for budding entrepreneurs as they don’t require upfront capital. In it, you partner with a drop ship wholesaler who stocks up the inventory who pays for it upfront. When you receive a new order to fulfill, you simply forward it to the wholesaler who then ships it directly to the customer. The only drawback is that the margin might be smaller than having your own warehouse inventory and there would be a few logistical issues to solve, but it is a great way to start a business and continue it in the early stages.

4.      No technical knowledge required

Although a basic knowledge about HTML and CSS languages can go a long way in helping you understand how it works and not depend on others for some basic changes, on the whole, you don’t have to be a programming ninja to run your own ecommerce business successfully. Companies like Shopify, Kart Rocket including we at Maestro Infotech provide easy to use comprehensive tools to get a ecommerce idea get implemented and running in no time. Once it is working like clockwork, you can take some time to learn and understand the business infrastructure and how to improve it.

5.      Benefits of the Internet

Since the business is essentially on the internet, it gets all the benefits of working online. Work from anywhere in the world, reach out to a global audience, and enjoy incredibly low overhead expenses. An online ecommerce also has the added advantage that it can attract relevant traffic of inquisitive customers to your business through Search Engine Optimization. Optimize the elements and content of your website and you can virtually gain all the traffic you will need free of cost to your website instead of paying for it through advertisements. Although SEO in itself is not free and include a lot of work, the end results are sure worth the investment.

5 Features of a Successful Website

A good website goes a long way in acquiring new business compared to thousands of rupees spent in ineffective marketing tactics. Below we have listed a few good elements that every successful website will possess.

1.      Elevated Pitch

Visitors only spend a few seconds on a website and if they are not impressed by it, they are sure to go somewhere else. This means that there only a few precious moments that you have to convey your message to the user and keep them engaged and you should use the best of it. It is important to make sure that your logo, tagline and the initial few lines of your website speak of your core values and gives the user a very good impression about your business and what you do.

2.      Clear Call to Action

Call to actions or CTA’s include buttons like “Buy Now” or “Contact us now” which subtly gives the visitor an inspiration to proceed to the next level of the conversion funnel. If you feel that you have an exquisitely designed website which “wow”s people but still isn’t getting conversions, it might be because you don’t have  compelling enough call to actions. Visitors needs proper information before committing to purchase or enquiry and a good website has good call to action buttons and also contact information provided at easy to notice places such as top right corner on every page of the site.

3.      Captivating Design

The design of your website indirectly speaks about your business to the visitor’s subconscious mind. The more appealing the user interface of your website is, the more the user will be inspired to stay back and browse through. But on the other hand, if it is below average, then no matter how good your products might be, the viewer will always perceive it as below average. To set yourself apart from the competition, you should invest in a customer website design which is similar to no one else.

4.      Quality Content

As your design, you content should also be engaging and educate the visitor on what challenges you help overcome and how. It should be errorless, concise and should talk directly to the reader. Nobody likes reading through a long literature piece, so always take care to supply the content in small portions. Everything from your website content to the email newsletter should be meaningful and informative.

Your website is a vital tool to marketing your business and the given should work together with the design to the push the customer towards a conversion.

5.      Marketing Strategy

Having a cool design and engaging content is not everything when it comes to attracting online traffic to your website. It should be combined with a comprehensive marketing strategy and proper search engine optimization activities so that it enhances the website visibility and grabs people’s attention. A good PPC campaign can gain relevant traffic with people who are interested in your products and since the general public has a tendency to believe the relevancy of search engine results,  a good SEO plan can elevate your ranking on the search results, boosting traffic to your website. 

What is Open Source Software? Advantages of Open Software? Some reasons why open source software’s might be good for your business ???

Copyright laws apply to software’s just as they apply to any other material. The only difference being software copyrights extend to not only the source code, which is the heart and soul of software, but also to the design elements, i.e. its user interface. This means that businesses have to shell out a considerable amount of money to buy and use these software’s and also expect only the hands of the developers to fiddle with the code if something needs to be done with it.

Then arrived the “Open Source” software, which allowed whoever who was using the software to also own it, modify it and redistribute it based on their discretion.

 There were many advantages to having open source software some of which are:

·         The software was available for free and downloadable.

·         There was no copyright infringement.

·         Customization to however they wanted it to be could be done.

·         Anyone could redistribute it in however way they wanted.

Some reasons why open source software’s might be good for your business are listed below:

Ø  Security

According to Linus law postulated by Linus Torvalds, creator of Linux “Given enough eyeballs, all bugs are shallow”, which means that the more people are scrutinizing or inspecting a software, the better chance there is of the bugs being found and fixed. This argument runs counter to the “Security through obscurity” argument which justifies prevents users from modifications stating security reasons. Does this mean that IOS code and windows softwares are more secure? Not in the least. It just means that no-one outside of the company has any clue about the bugs and the disappointing part is as copyrighted software’s will take a long time to identify bugs and rollout updates to patch vulnerabilities compared to open source software’s.

Ø  Quality

Open source software’s tend to have better quality as they are developed by thousands of developers worldwide cooperatively instead of a few hundred developers in an enclosed space. It also is closer to what the user wants as they have an active hand in developing it compared to commercial software’s which are released by corporate based on what they think the user wants. Also there are many new features and enhancements being added to open source software’s by independent developers compared to copyrighted ones.

Ø  Cost & Flexibility

Since open source software’s are free, businesses don’t have to spend a dime in acquiring these software’s which also much better suited to their needs and have better support through the vibrant communities surrounding all the software’s. Also, there is a whole lot of flexibility as compared to commercial software’s as modification and changes are allowed. They are typically less resource intensive and support older hardware compared to Windows or Mac software’s which required upgrading to the latest hardware. 

Software Sales Executives Job

NOW HIRING!

We are looking for talented Software Sales Executives to market our software products effectively.

Job Description        :          Software Sales Executive: Immediate Requirement

Salary                       :         Not Disclosed by Recruiter

Functional Area         :         IT Software         

Skills                         :         IT Sales, Research target market, Communication Skills, Marketing management

Address:

Maestro Infotech System

No 26/2, GDN Building,

Electronic city,

Bangalore - 560100

+91 7090335533

Interview Rounds:2

•        Written exam

•        HR interview

Note: Startup Company, we looking for good in Technical side.

Qualified applicant apply to minfotech.blr@gmail.com

Debunking 10 Myths about Custom Software Development

Custom software's work well for businesses because as the name suggests, they are custom designed to fit the needs of the recipient businesses. They work better than off the shelf software's available in the market but due to several misconceptions, businesses often refrain themselves from investing in custom software's and settle for commercially available ones. Here we are debunking 10 myths about custom software's to tell you why you should choose them.

1.      Cost

The popular belief is that custom built software's will blow a hole in your pocket and hence businesses will have to spend way more than what they would be spending on a commercial software. But fact of the matter is that custom built software's are highly competitive and hence competitively priced. They also perform better than commercial software's saving you money as well as effort on several fronts.

2.      Trend

Its basic human tendency to do what everyone else is doing. Same happens with businesses. There is a prevalent notion that since most of the businesses is opting for commercial software; they somehow ought to be better. But they aren’t.  Contrary to popular belief, businesses do much better with a custom built software than a commercial software.

3.      Trust

Custom built software's are treated with more skepticism than warranted. Errors which arise as a result of improper training and usage are often blamed on the software being buggy and incomplete.

4.      Outsourcing

Businesses believe that outsourcing custom software development is counterproductive as a remote team working for an in-house project will not be lucid about the working environments as well as in-depth requirements but usually, this type of development is just as effective as having an in-house team as any remote development team worth their salt will just as involved and careful.

5.      Development & Input

Providing new requirements and changing current ones is commonplace in any businesses but providing constant changes and having too many developers work on a single project doesn’t make the project complete faster. As the saying goes “too many cooks spoil the broth”, it will hamper the smooth development process and the end result is bound to be far from satisfactory.

6.      Issue Resolve

Custom software development isn’t magic. There is work involved and as any software, it only works for those requirements that it was designed to work for. Expecting custom software to fulfill all your requirements including the ones it was not designed for is foolish.

7.      Purpose

There is a popular belief that custom software are only useful for some special kind of niche industries and not the general ones, when in fact this is false. Custom software's can help everyone whether you are a startup or a multi chain enterprise.

8.      Risk

Since most of the industries go for commercial software's, there’s a popular belief that custom software's are better built, have greater customer support and included lesser risk. This is just a misconception as the quality depends upon how well it’s made and most software developers provide exhaustive support to ensure longevity of their product.

9.      Time

Development of software does take time. Yes. But that is true for all software's. Regardless, if the proper requirements and development plans and laid down on the table, a good custom software development process will not take more time than a commercial one.

10.  Support and Maintenance

It is a very common myth that custom software's wear out rather quickly and the companies don’t provide proper support and maintenance while in reality, this just isn’t true. Custom built software's are similar to commercial ones on every aspect and provide great support post release. 

How Responsive Web Design Helps Your Business

Before we start discussing on responsive web design, let’s first try to understand what responsive web design is.

Responsive web design is nothing but designing a website in such a manner that when a user views it from a desktop, they are able to view the full website and all its elements, yet when they do the same from a mobile device, the website resizes itself accurately for the small screen without misalignment or zooming out, still giving the user a pleasant user experience.

Why is it important?

1.      Mobile popularity

The online traffic from mobile devices officially surpassed that from desktop in 2015, signifying that more people access the internet from their mobile devices than desktops or laptops. This makes it more important than ever to make your website mobile friendly.  There are over 2.1 billion smartphone users in the world right now and that number is growing, and so mobile marketing i.e. marketing to users via mobile phones and responsive websites are two of the most important factors that define a business’s online performance. It is also important to note that the load time of a website is minimized during responsive web designing as users don’t usually wait more than 2 seconds to load a website.

2.      Multi Device Support

We live in a world where multiple users visit a website from a plethora of devices which maybe mobile or desktop. Providing them with the same user experience regardless of what device they are using is of paramount importance. If the customer visits your website for some information on one device but can’t find the same when they visit from another device, chances are that they’ll just leave for somewhere else. Ensuring consistency of information ensures that they don’t abandon you halfway.

3.      Single vs. Multiple Websites

Earlier, when the website detected that the user is using a mobile website, it redirected them to a mobile only website which was custom built for mobile devices. The problem with this approach was that it resulted in double workload as more than one version of a website needed to be updated whenever any changes were made. Also, the mobile website didn’t have all the content as well as functionalities available on a desktop website resulting in a frustrating user experience to the viewer. Having one responsive website which is versatile and adapts to the user device is therefore a much better and viable solution.

4.      Simpler to Manage

If you have multiple websites for mobile as well and desktop devices, it would be very difficult to run SEO programs for each as opposed to running a single program for a versatile scalable website.

5.      Scalability

One of the most useful things about responsive websites is that it is scalable and will support devices no matter what size they are. In the future, if some device is released that has a unique screen seen never before, responsive websites would scale themselves to fit accurately on the screen in the best possible manner.