5 Features of a Successful Website

A good website goes a long way in acquiring new business compared to thousands of rupees spent in ineffective marketing tactics. Below we have listed a few good elements that every successful website will possess.

1.      Elevated Pitch

Visitors only spend a few seconds on a website and if they are not impressed by it, they are sure to go somewhere else. This means that there only a few precious moments that you have to convey your message to the user and keep them engaged and you should use the best of it. It is important to make sure that your logo, tagline and the initial few lines of your website speak of your core values and gives the user a very good impression about your business and what you do.

2.      Clear Call to Action

Call to actions or CTA’s include buttons like “Buy Now” or “Contact us now” which subtly gives the visitor an inspiration to proceed to the next level of the conversion funnel. If you feel that you have an exquisitely designed website which “wow”s people but still isn’t getting conversions, it might be because you don’t have  compelling enough call to actions. Visitors needs proper information before committing to purchase or enquiry and a good website has good call to action buttons and also contact information provided at easy to notice places such as top right corner on every page of the site.

3.      Captivating Design

The design of your website indirectly speaks about your business to the visitor’s subconscious mind. The more appealing the user interface of your website is, the more the user will be inspired to stay back and browse through. But on the other hand, if it is below average, then no matter how good your products might be, the viewer will always perceive it as below average. To set yourself apart from the competition, you should invest in a customer website design which is similar to no one else.

4.      Quality Content

As your design, you content should also be engaging and educate the visitor on what challenges you help overcome and how. It should be errorless, concise and should talk directly to the reader. Nobody likes reading through a long literature piece, so always take care to supply the content in small portions. Everything from your website content to the email newsletter should be meaningful and informative.

Your website is a vital tool to marketing your business and the given should work together with the design to the push the customer towards a conversion.

5.      Marketing Strategy

Having a cool design and engaging content is not everything when it comes to attracting online traffic to your website. It should be combined with a comprehensive marketing strategy and proper search engine optimization activities so that it enhances the website visibility and grabs people’s attention. A good PPC campaign can gain relevant traffic with people who are interested in your products and since the general public has a tendency to believe the relevancy of search engine results,  a good SEO plan can elevate your ranking on the search results, boosting traffic to your website.